Ezekiel 27:3 And say unto Tyrus, O thou that art situate at the entry of the sea, which art a merchant of the people for many isles, Thus saith the Lord GOD; O Tyrus, thou hast said, I am of perfect beauty.
A legend in their own minds and really beautiful to the point of perfection. The great merchant ships that traveled the world. She was a highly efficient business. All of this beauty and self approval only makes her downfall that much greater.
She believed her own propaganda. She will be destroyed.
Our world marvels at how we can do business. We think we are invincible but no one is and judgment will come.